SMART HEADS, NOT OVERHEADS FOR EMERGING, AMBITIOUS BRANDS.
We're a rotating group of ex-agency folk who’ve worked on the FMCG, drinks, leisure, hospitality and healthcare brands everyone’s heard of. These days we mostly mingle with emerging, ambitious brands who are hellbent on challenging the status quo by adopting a different approach for their marketing comms needs - working with smart heads, not paying for their agencies’ overheads.
That means our hand-picked bespoke project teams don’t waste clients budgets on unnecessary processes or baggy procedures. Our scale-up model has a single goal - keep our clients on their crazy growth journey by giving their customers compelling reasons to sip, munch, visit or download them more often. From supermarket shelves to bars to retail parks we know our approach gives our clients more juice for their squeeze.
So, if you're thinking about joining our awesome bunch of brands who enjoy a different model for marketing comms needs then drop us a line and say hello.
OUR CLIENTS
BIG BRAND BACKGROUND. SIMPLE SERVICE STYLE.
WE'VE WORKED WITH THE BIGGEST F&B, HOSPITALITY AND HEALTHCARE BRANDS.
WE USE OUR EXPERIENCES TO SUPERCHARGE OUR CLIENTS GROWTH JOURNEYS VIA A STYLE HEAVY ON COLLABORATION, LIGHT ON PROCRASTINATION.
WISDOM
OUR LATEST OPINIONS AND INSIGHT PIECES GIVE A VIEW AND A LEG UP ON THE ISSUES THAT KEEP OUR CLIENTS UP AT NIGHT.
INN THE KNOW | Second Edition
“This is our time now, this is when we turn up as an outlet”
After a hard winter filling the long dark nights shaving costs it’s time to fix the numbers while the sun’s shining. We cover 5 of the most interesting things about the modern summer pub occasion and where brands can come in to ‘hike the peak’.
A 10 page sunshine filled on-trade report focussing on how the Great British beer garden moment hits different to every other on-trade occasion, plus a feature on the pugnacious (yep, we looked that up too) pub lout, the wasp.
Click here to request a copy.
TRACTION OR DISTRACTION?
DO RETAILER INCUBATOR SCHEMES RUSH GROCERY NEWBIES?
‘New’ - a word that draws the eye and adds a beat of excitement on that journey down the aisle. More of our interesting and diverse young businesses created before, during and after COVID are grabbing the offer of a platform to be discovered by more shoppers, who incidentally according to NielsenIQ are now far more likely to walk the aisles to find that perfect product fit.
But, what about the realities of these schemes are they a good fit for the realities of a high-growth brand? Click here to read our latest wisdom piece.
PUBLISHED: DECEMBER 2022
AUTHOR: CHRIS WALKER | FOUNDER PJAMA MARKETING
INN THE KNOW
First Edition
‘A shrinking staff pool means everything else shrinks too’.
These are tough times to operate or sell in the on-trade with shrinking ranges, opening hours, customer experience and the big one, shrinking customer spend. Our quarterly publication Inn The Know gets us out and about into outlets to get the latest hopes and fears from GMs.
It’s a 14 page life raft filled with insight nuggets and the occasional swear word. If the on-trade is a channel you rely on then you can rely on Inn The Know to give you a helping hand.
Email hello@pjamamarketing.co.uk to get a copy.