After leading the Molson Coors, Whitbread, Coca-Cola and GlaxoSmithKline accounts days became less about sweating the big stuff with clients. New ways of working became the norm, as did the number of exciting founder-led brands out in the wild. These same businesses self-excluded themselves from the traditional ‘bloated and gassy’ agency model, but still needed support via a different model.
Since 2020 we’ve been focussed on trying to level the playing field and support our clients' growth journey with our Smart Heads, Not Overheads approach. We start with a guarantee of flexibility, speed and spend efficiency. Our clients get experienced project sprint teams exactly where they need them.
So, if you're an emerging and ambitious F&B brand tired of tangling with competitors with bigger budgets but worse products, then you just might have found a partner to help level up your marketing.
CHRIS | FOUNDER & CLIENT LEAD
Proud ex-agency ‘Suit’ who previously partnered some of the biggest brands in food, drink, hospitality and healthcare for 15 years. In 2020 when everything changed he set up PJAMA to support the post-COVID swarm of amazing new F&B products hitting the shelves and bars at a record rate.
BERTIE | MORALE OFFICER
Smarter than he looks. Will do admin tasks for cheese.
MARTIN | CONCEPT & DESIGN
From setting the global design language of McDonald’s iconic packaging to creating award-winning activation and retail concepts from hospitality to pharmacy, Martin’s work drives action. When on a project clients just pay for his expertise, craft and skill, and occasional outbursts of Bob Dylan.
TORREN | MOTION DESIGN & ANIMATION
Specialist in graphic and motion design as well as typography. Torren learned his craft in some of the most famed London design studios working on a mixture of leading brands and start-ups, crafting beautiful brand ID work and animated assets that capture attention. Lover of music, art and fashion.
DAN | DESIGN & ARTWORK
Information design master and artwork supremo. Dan has an eye for detail that’s second to none providing a mixture of creativity, craft and a whole lot of precision and technical knowledge on every brief he touches. Rumoured to be the Black Countries best export since Frank Skinner.
RICH | ILLUSTRATION & RETOUCHING
A Swiss Army pen knife when it comes to all things creative. Rich is most at home crafting beautiful hand and digital illustrations bringing to life our clients ambitious retail concept and interior plans often in front of the toughest audiences there is - the retailers.
service partners.
FRIENDS OF MINE STUDIO | VIDEO CONTENT PARTNER
A like-minded creative content consultancy specialising in video and digital content production and animation. A mirrored approach to working with clients and agency partners offers the perfect fit for our clients who need specialist skills in this area to ensure their products and services get the spotlight required.
SWAY | EXPERIENTIAL PARTNER
An experiential agency combining executional excellence, reporting and effectiveness with a good old dollop of realism. In a discipline where if something can go wrong it probably will Sway famously makes it all happen and keep the activation doing what it promised it would.
BRAND IGNITE | RESEARCH & INSIGHT PARTNER
Independent and impartial behavioural science agency Brand Ignite help our clients budgets go as far as possible by testing our work with potential shoppers, guests and consumers. Giving us the best indication the work will stand up to the harshest critics when out in the wild.
on-trade barkeeps.
Our GM advisory panel share their view on the latest comings and goings in the on-trade, and where brands help and where they don’t.
Get in touch for the latest quarterly issue of Inn The Know or to book a half day on-trade safari visiting L&T, MoP and both wet and food-led venues.
Adam Johnson | Owner | The Plough | Harborne
Sam Ross | GM |The Distillery | Birmingham
Matt Coppell | GM | The Button Factory | Birmingham
Rowenna Sunar | GM | The Florence | Birmingham