PJAMA Marketing. If you love what you do then you'll be up for doing it first thing in the morning and last thing at night, right?
After years (...and years) of crafting and grafting in agency world working with clients like Molson Coors, Whitbread, Coca-Cola and GlaxoSmithKline the things to do list got filled more with tasks far from the reasons I jumped two footed into agency world - spending time with clients and creating work.
Out of COVID new ways of working became the norm, as did the number of emerging and ambitious independent brands on our supermarket shelves, bars and menus. Brands who would self-exclude themselves from the traditional ‘bloated and gassy’ marketing agency model still needed support, a break from marking their own homework to give them a fighting chance in some of the toughest categories and channels around.
Since setting up PJAMA in 2020 we’ve been focussed on trying to level the playing field for our clients via our Smart Heads, Not Overheads approach. We start with a blank sheet of paper and a guarantee of flexibility, speed and a break from the nonsence. Our clients get project sprint teams filled with ex-agency folk who are always in the work, and not part of the old agency bait and switcheroo.
The briefs we take drive action so we focus our time on creating compelling reasons to sip, munch or visit our clients' brands, and we even support them with distribution opportunities from our network when we can.
So, if you're an emerging and ambitious brand who’s tired of marking your own homework, and one endlessly wrestling with competitors with bigger budgets and worse products then you just might have found a partner to help level the playing field.
CHRIS | FOUNDER & CLIENT LEAD
some of the smart heads
MARTIN | CONCEPT & DESIGN
From setting the global design language of McDonald’s iconic packaging to creating award-winning activation and retail concepts from hospitality to pharmacy, Martin’s work drives action. When on a project clients just pay for his expertise, craft and skill, and occasional outbursts of Bob Dylan.
RICH | ILLUSTRATION & RETOUCHING
A Swiss Army pen knife when it comes to all things creative. Rich is most at home crafting beautiful hand and digital illustrations bringing to life our clients ambitious retail concept and interior plans often in front of the toughest audiences there is - the retailers.
DAN | DESIGN & ARTWORK
Information design master, artwork supremo and all-round great guy. Dan has an eye for detail that’s second to none providing a mixture of creativity, craft and a whole lot of precision and technical knowledge on every brief he touches. Rumoured to be the Black Countries best export since Frank Skinner.
TORREN | MOTION DESIGN & ANIMATION
Specialist in graphic and motion design as well as typography. Torren learned his craft in some of the most famed London design studios working on a mixture of leading brands and start-ups, crafting beautiful brand ID work and animated assets that capture attention. Lover of music, art and fashion.
NIKI | GROWTH LEAD
A proven builder of agency and client relationships specialising in matching brands with the right external team from an incredible black book of contacts built up from working at the famed creative shops who make the annual and typically award-laden trip to Cannes every June.
BERTIE | MORALE OFFICER
Smarter than he looks. Will do most things for cheese.
service partners
FRIENDS OF MINE STUDIO | VIDEO CONTENT PARTNER
A like-minded creative content consultancy specialising in video and digital content production and animation. A mirrored approach to working with clients and agency partners offers the perfect fit for our clients who need specialist skills in this area to ensure their products and services get the spotlight required.
SENSE | EXPERIENTIAL PARTNER
An experiential and sampling agency of 10+ years experience combining executional excellence, reporting and effectiveness with a good old dollop of realism. In a discipline where if something can go wrong it probably will Sense famously makes it all happen and go to plan.
BRAND IGNITE | RESEARCH & INSIGHT PARTNER
Independent and impartial behavioural science agency Brand Ignite help our clients budgets go as far as possible by testing our work with potential shoppers, guests and consumers. Giving us the best indication the work will stand up to the harshest critics when out in the wild.
on-trade barkeeps
Our GM advisory panel share their view on the latest comings and goings in the on-trade, and where brands help and where they don’t. Get in touch at hello@pjamamarketing.co.uk for the latest quarterly issue of Inn The Know or to book a half day on-trade safari visiting L&T, MoP and both wet and food-led venues.
Adam Johnson | Owner | The Plough | Harborne
Sam Ross | GM |The Distillery | Birmingham
Matt Coppell | GM | The Button Factory | Birmingham
Rowenna Sunar | GM | The Florence | Birmingham