Welcome to the world of 'good' different. Challenging the status quo for the greater good is why Trash & Treasure exists. Our brand platform carries its spirit by jolting convention for good, acting as a friendly shove to other like-minded souls; look beyond the ordinary and explore more enriching and responsible experiences. We challenged ourselves to stay true to delivering something unexpected across the brands physical and digital channels, all working within a budget needing to punch above its weight.

MAKE IT MOTIVATING

While others in this space fixated on the unoriginal surplus used to make their products for Trash & Treasure this was only half the story. To earn attention from our young and sceptical ‘Spirited Revolutionaries’ target market we needed to talk about the taste, not just the waste to make the most of the brand’s overly honest name. Everything we would create would have equal focus on the sustainable start point but also the amazing taste each ‘T&T’ delivered. This messaging balance would help de-risk initial trial in an expensive category and bridge the now regular ‘say-do’ gap when considering purchasing any sustainably-led product.

MAKE IT MATTER

Design something worthy of someone's attention. Write something worth reading. The sea of samey out there suggests that these simple principles are regularly overlooked. The perception being that if the hard work is done creating innovative and unexpected products the comms come easy. The result is basic unmemorable comms.

For the budget to punch above its weight every headline, copy treatment, visual asset and studio shot had to do its part and all come together to deliver a smirk to the reader and reward their attention. The work turned heads. Injecting some much-needed creativity and buzz into a sector, matching the same creativity of the product formulation that kicked everything off in the first place.