Nature means a lot to the team at Warner's Distillery it’s at the heart of every decision taken on Falls Farm in the rolling hills of the Northamptonshire countryside. The team gets hands-on with nature every day - from protecting local bee flight paths to sowing fresh wildflower meadows and creating new wetland areas for local wildlife. Getting back to the hedgerows, botanical gardens and natural springs reawakened our senses with the sights, sounds and tastes of the Great British countryside, just what we needed to get our real juices flowing. 

MAKE IT RIGHT

Warner’s Distillery is the leading independent craft gin brand in the UK. They’ve achieved this because of a focus on one easy thing to say, but harder to be - REAL. Knowing real tastes better because of their farm-grown ingredients it was our job to create a campaign which could unlock the obvious potential of nature, but in a way that would feel right in a super premium space. With the growth of the sober curious movement drinkers would continue to seek out better choices albeit less often. This mixed with the brand’s reluctance to compromise on quality for the sake of convenience meant that getting to a drinker pay off was just about letting nature take its course.

MAKE IT MATTER

Beyond describing a distinctive non-industrial way of distilling, the campaign needed to work across the four seasons and the multiple consumer and trade touchpoints. Creating something so flexible but still packed with real meaning was no easy feat. Spending time on the farm really helped us see, feel and taste nature's bounty before all the team's care and craft took it further to make some of the nation's favourite tipples truly blossom. Nature's Finest Spirits is about raising a glass to nature and helping drinkers have a little more nature in their lives, and their glasses, wherever they find themselves. It's about celebrating the importance of nature for Warner's and their drinkers spirits.