School holidays. Something to look forward to, but sometimes not always by parents! Holidays come with a need to keep little minds and bodies active with a huge list of activities and trips so time off isn’t wasted, and with it a lingering sense of guilt on their part.

There have never been more options to choose from now to occupy little people so communicating the feeling that comes with a visit to any entertainment park has to be done in impactful and creative ways to stand any chance of surviving the toughest critics around and making it into that long list of options.

MAKE IT RIGHT

Flip Out is a relatively new Family Entertainment Centre brand that’s often assumed to be just a trampoline park.  But with activities ranging from laser quest to mini golf, and football to dodgems there was more to Flip Out than prospective guests would have thought.

With such a breadth of activities we needed something to bring it all together, something to signify regardless of the activity what a visit to Flip Out meant. Uniting all of these activities was the uncontained sense of fun and freedom kids felt from head to toe when visiting their local Flip Out park. Capturing that feeling live and in the moment in an engaging way was vital to signify to parents that suggesting a visit to a local Flip Out would receive great trip review scores post visit from the harshest of critics in their household.

MAKE IT MATTER

Creating a new house design style requires a lot of theory, but also a lot of application and testing to make sure the design idea would work across the executional elements typically making up a core brand toolkit. We created a design style with plenty of versatility via layering design elements such as colours, fonts and graphical devices. All designed to depict high energy.

With the new house style and guidelines set we moved on to creating local park toolkits to support key holiday trading periods and new park openings. Working closely with the partner media agency and client team to create a tried and tested toolkit for park footfall and new park openings. Comprising OOH, digital, social and radio advertising, supported with on the ground leafleting to drive visitors into the now expanded Flip Out offering and in doing so busting boredom once and for all.