Long summer holidays come with a need to keep kids minds and bodies active. There has never been more options to choose from so communicating the feeling that comes with a visit to any entertainment park has to be done in impactful and creative ways to stand any chance.

MAKE IT MEMORABLE

Flip Out is a relatively new Family Entertainment Centre brand that’s often assumed to be just a trampoline park.  But with activities ranging from laser quest to mini golf, and football to dodgems there was more to Flip Out than prospective guests would have thought. With such a breadth of activities we needed something to bring it all together, something to signify regardless of the activity what a visit to Flip Out meant. Capturing that feeling live and in the moment in an engaging way was vital to signify to parents that suggesting a visit to a local Flip Out park would be something everyone could agree on.

MAKE IT MATTER

Creating a new house design style requires a lot of theory, but also a lot of application and testing to make sure the design idea would work across the executional elements typically making up a core brand and park toolkit. We created a design style with plenty of versatility via layering design elements such as colours, fonts and graphical devices.

With the new house style and guidelines fixed we moved on to creating local park toolkits to support key holiday trading periods and new park openings. Working closely with the partner media agency and client team to create a toolkit for park footfall and new park openings. Comprising OOH, digital, social and radio advertising, supported with on the ground leafleting to drive visitors into the now expanded Flip Out offering.