Sushi. And more specifically high street sushi is now a thing. A growing cuisine now dotted throughout the high street via South East Asian leaning operators or established retailers expanding what’s in their meal deal offering.

High street sushi serves a growing number of sushi newbies who don’t know their Ebi’s from their Aburi’s, or what authentic good quality sushi tastes like. Put another way, they're blind to poor quality sushi so pushing a premium product and price point from a new operator is as tough as it comes to drive feet through the door and bums on seats.

MAKE IT RIGHT

The high street didn’t need another operator with vast chillers crammed full of chilled sushi and bento boxes. The opportunity was in offering a different type of experience – open authentic live sushi kitchens, but without any of the traditional reserve. Premade, chilled sushi was the modus operandi for high street sushi, but the only thing The Sushi Co. shared with that was the high street location. At The Sushi Co. made to order, box fresh sushi was the offer to its guest, visible via its open live sushi kitchens and all of our cross-channel communications.

MAKE IT MATTER

Despite the sushi at The Sushi Co. being created in the most traditional of ways, the communication of that process and the food itself would be crafted in more unexpected ways. Life, colour and movement is at the heart of all communications to give all executions a modern feel and appeal to those tempted by the tantalising thought of some fluffy rice and flavoursome fish.

With sushi seen by many who love it as a form of art graphical devices were created to reference Japanese calligraphy strokes and shapes, whilst delivering an immediate visual style to hold all elements together – from table menus to social assets, digital screens to photography.